CATEGORIES

SWEET SPOT

My passion lies in strategic communications and content marketing - working with small business owners to craft the perfect message, for their most meaningful audience, on the platforms in which the message will flourish. 

Strategic communications & content marketing = where words tell stories and small businesses thrive. 

ExperientiaL 

Marketing

Delivering an unforgettable experience for your clients or prospects positioning your business for a clear return on investment.

 

Project scope can range from prepping for your next trade show presence or client appreciation event. 

Storytelling

Content is my driving passion, helping you tell your story is my mission.

 

Project scope can range from helping you craft your next email correspondence or build out website copy.

STRATEGIC PLANNING

Building your monthly content calendar, identifying quarterly marketing goals, and/or crafting your content bank. 

Working closely with you to frame your brand messages and optimize its impact.

 

Social Media

Getting you on social is just the beginning, let's make sure your voice is heard in the marketplace.

Project scope can range from crafting unique messaging for your next social media campaign to crafting meaningful social media ads.

 

TOO GOOD EATS

Project Scope:

Marketing & Content Strategy | Social media content development, design, management

 

Working directly with the business owner Kirsten worked with Too Good Eats to restructure their brand focus and marketing strategy to expand their audience and market share. Our main goal was expanding the Too Good Eats consumer audience through engaging social media content to drive online sales. 

Coordinated updated photography needs and direction with a new design look, then leveraged Instagram and Facebook for optimal brand exposure, sharing menu and event location updates. 

Check it out.

BY DAY

Storyteller, Marketer, Event Planner

BU ACTIVEWEAR

Project Scope : Website Copy

Working with this young activewear company looking to build out their website with more brand content. 

Gathering intel from the business owners interview style, then transferring that information into copy for an

'Our Story' webpage. 

Check it out.

YOUR PROJECT HERE!

Website copy, promotional email campaign, social media content and graphic, 

I'm your gal. 

Let's chat.

JIMMIE G'S BBQ

Project Scope:

Website design | Content development | Social media setup, strategy, content development, management

 

Working directly with the business owner and design rep, we built a custom site for the friendly brand. Our main goal was making menu items easily accessible to drive online sales. 

Built a social media presence focused on Facebook that has resulted in gained brand exposure, consistently shared menu and location updates, and driven catering sales. 

Check it out.

© 2020 by KIRSTEN A. FRY

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